Objective:

Sleep Country invited Fenton to engage their leadership team in a conversation about innovation and the mindset shifts required to future-proof a legacy brand in a rapidly evolving retail landscape. The goal was to challenge assumptions, inspire new thinking, and uncover growth opportunities at the intersection of customer experience, digital transformation, and product innovation.

Engagement:

Fenton delivered a customized keynote grounded in his Radical Curiosity framework. He highlighted how consumer expectations, retail technologies, and competitive pressures are transforming the sleep and wellness industry. Through provocative scenarios, innovation tools, and real-world examples, Fenton helped leaders reimagine what’s possible beyond mattresses—from subscription models to sensor-enabled sleep environments.

Outcomes:

The session sparked fresh thinking across teams, reinforcing that innovation doesn’t always mean reinvention—it means re-perception. Leaders left energized with tangible ideas on how to experiment, adapt, and push boundaries while staying true to Sleep Country’s trusted brand. The engagement marked a mindset shift from product-first to possibility-first.