This is about why in times of volatility and disruption, the greatest risk organizations face is failing to innovate, contrary to the popular advice to spend nothing and sit on your hands. Companies that embed innovation into their culture through balanced portfolios, psychological safety, experimentation, and AI fluency gain resilience and outpace competitors by turning uncertainty into opportunity.

This is about TikTok, and what it can teach us about corporate innovation. Beyond the brainrot (Cappuccino Assassino, Skibidi Toilet, Sigma, etc.), TikTok is truly a jolt of cultural electricity that has lessons for senior leaders on innovation, strategy, and foresight.